December Book of the Month

December 3 through December 13, 2018 – Holiday Sale

40% off, plus free shipping when customers purchase $25 or more in products

Promo code:  A779

November 29 through December 10, 2018 – 12 Days of Fitness Social Media Campaign

December 17 through December 31, 2018 – Additional Holiday Offer

30% off any item

For more information on these Human Kinetics Holiday promotions, click here.

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Survey Update

The coaching professionalization survey has recently been updated. For your participation in the survey, make sure you enter your email address for your chance to win the Coach Alberta Book of the Month from Human Kinetics!

Coaching Professionalization by Survey Monkey and Coach Alberta

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Coaching Survey


We want to hear from you! Do you think the professionalization of coaching would be a positive contribution for sport in Alberta? Take this survey and let us know your thoughts. Click on the link below.

SurveyMonkey- Coaching Professionalization

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November Book of the Month

November 2018

 Power Yoga


Expand your energy and raise your sense of personal power with power yoga, the athletic and dynamic style of yoga that delivers high intensity and quick results. In Power Yoga: Strength, Sweat, and Spirit, you will learn the poses, practices, and philosophy of this fitness- and focus-boosting training method to strengthen your body and awaken your spirit.

This potent practice is a complete workout on its own, but it also offers tremendous benefits when combined with other workouts and sports. In addition to physical strength, stamina, and flexibility, the dynamic movements of power yoga challenge you to develop focus, balance, and purpose that extend to life beyond the yoga mat. To see more click here

Use code B027 to receive 40% off regular price.  Be sure to sign up to receive our e-newsletter to stay informed, click here to sign up! Offer expires 11/30/2018

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How to Become and Elite Coach


Coaching is a combination of technical, tactical, and personal elements. Some of the best in their sport have weighed in on their top tips for becoming an elite coach.

Brad Kilb:
Former Head Coach of the Canadian Jr. Women’s Volleyball team, Former Head Coach of Women’s Division 1 Volleyball in Italy and Switzerland, and Former Head Coach of the of the University of Calgary’s Men’s and Women’s Volleyball teams.

“You can become a good coach with scientific coaching. You can only become a great coach and you understand and utilize the art of coaching.”

  • Develop a trust relationship with your athletes and coaching staff. Don’t be afraid to combine authenticity, vulnerability, and humbleness with your demanding and clear expectations.
  • You must coach with a style that suits your personality, values, and philosophy. Try not to adopt coaching styles from winning coaches just because they are winning.
  • Winning is a by-product of execution. Utilize your coaching skills and knowledge to assist athletes to become all they can become.

Damian Jennings:
Head Coach of the University of Calgary Dino’s Women’s Basketball team.

“One Top Tip is virtually impossible, as I have found that it is a series of efforts, contacts, staff & player talent, fortune and unwavering support from loved ones that create situations where success can materialize and turn into a journey where others may consider you elite at what you do.”

  • Be Athlete-Centered in as many decisions as possible.
  • Be 100% self-aware of who they are, who they are not, and how they can best serve/lead a team/athlete.
  • Care about detail…and actively seek the detail.
  • Prepare your athletes/players for the best opponents, not short cutting assuming the opponent won’t prepare ‘that well’?!
  • Be absolutely driven by their personal vision of ‘what’ it should look like.
  • Believe in out-working their peers and enjoy working toward the capacity to execute that level of work ethic.
  • Actively seek new knowledge and understanding from all facets of their personal sport, sport science, and leadership/management of people.
  • Delegate & Empower those around them to create personal ownership of their culture through a ‘choices’ approach accountability and teaching.


Kevin Mejia:
International Level Olympic-style Taekwondo sparring Coach

  • Really get to know your athlete. Know what makes them tick, how to personally motivate them or calm them down. In competition you are the one that should be able to calm them down and understanding how to do that is different for every individual.



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Coaching Enhancement Program


“Supporting Canada’s coaches in the pursuit of world class coaching excellence in Olympic and Paralympic sports”

The goals of this Coaching Enhancement Program is to develop the expertise of high performance coaches with the competencies of a World Class Coach, and to build an engaged community of high performance coaches to drive World Class Coaching Excellence.

To accomplish this, the Canadian Olympic Committee, Canadian Paralympic Committee, Coaching Association of Canada, Sport Canada, and Own the Podium have worked together on this seven-part program including:

Using the framework of World Class Coaching Excellence, eligible coaches will learn what it takes to be a World Class Coach in search of a place on the podium.

Click here for more information on CEP.

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October Book of the Month

Book of the Month


ISB: 9781492567264


The New Power Eating delivers a science-based nutrition plan that explains what to eat and when and how to customize your diet for your physique, performance, and energy needs. This is the authoritative guide for athletes that who regularly train and/or participate in strength training or sports that require power and strength. To see more click here


Use code B005 to receive 40% off regular price with HKRewards plus get the ebook for free. Rewards is Free …just sign up to receive an e-newsletter of your choice (click here to learn more & sign up). Good for 1x use only. Offer expires 10/31/2018



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Support for Women in Coaching


In 1972, 90% of collegiate female athletes were coached by women. Today, women constitute approximately 40% of all head coaches for women’s teams and a meager 4.6% of all head coaches for men’s teams (Wilson, 2017). Today women make up approximately 40 % of all head coaches of women’s teams and a meager 4.6% of all head coaches of men’s teams (Wilson, 2017). Women’s athletics is growing, yet the number of women coaches are not growing with it.

In a study conducted by N.M. LaVoi & M. Wasend (2018), the authors looked at the ratio of men to women coaches for women’s teams at universities and colleges in the United States. Each school was given a grade between A and F based on their ratio. Schools with ratings of A or B were interviewed on how they attract female coaches and how they achieve longevity of their female coaches in the programs. The most common theme among these schools was support. They categorized this support as the 3 C’s: Care, Competence, and Choice. Learning from former mistakes, the athletic directors at these schools noticed that female coaches did not accept a position at the school or leave the program due to a lack of support in the areas of the 3 C’s.

Schools who were given grades of D’s or F’s found it difficult to balance the needs  and wants of the program, in terms of staff diversity, with direction given by HR. Hiring women to coach women still seemed to be a priority to some of these schools but could they could not explicitly advertise for a female coach without exposing themselves to litigations . However, when an athletic director has the desire to hire a male coach for a men’s team, it is often assumed . It’s an expectation that a male should coach a men’s team.

As a new female coach, with fewer female mentors than male, it made me question why there were not more females in the profession. For example, why are there so few female coaches for women’s teams? What makes a great female coach? Why are women in coaching so important to young women in sport? I recruited two female athletes and coaches, who I greatly admire, to give further insight into the importance of women in coaching, particularly on women’s teams.

My first interview was with Camille Saxton-Crudup, a professional beach volleyball player and youth volleyball coach at the Volleydome in Calgary, AB. Creating job stability in a male dominated environment can be difficult for women and Camille says she wants to “be a female coach people can respect because it is harder for women to prove themselves as competent leaders”. Camille worked under Jr. National Team coach Gina Schmidt at Simon Fraser University as a mentee. At Simon Fraser, where she learned some valuable lessons on what it takes to be a great female coach.

“It is important to be consistent. Typical traits of women that people don’t generally associate with leadership qualities can be used to the advantage of women when coaching women’s teams. Being emotional can mean you are more understanding to the needs of your athletes.”

Many of the lessons and experiences, she has learned and understood from fellow female athletes and coaches helped shape her coaching philosophy.

“For young kids, it’s more about the joy of the game. I want to bring more people to the sport [volleyball] and to develop a lifelong love for activity. I want to teach them about life and make it a space for them to grow their confidence. I’ve also learned to make my expectations very clear at the beginning of the season, so I can be more lenient once that foundation of trust is in place.”

Ultimately, Camille wants to lead by example in that as a woman, you don’t have to quit being a competitive athlete or having the career of your dreams just because you became a mom. Women have the gift to be able to do both.

Experienced coach and former competitive artistic swimmer, Dr. Cari Din, had a very different outlook on women in coaching. Being part of a virtually all female sport, all her former coaches were women. It wasn’t until later that she realized how much she admired all the women who coached her. Role models had always been around her, even before she had acknowledged that.

The most important lessons Cari has learned from her years as a competitive athlete, from her coaches, and working alongside other great women in leadership positions are:

“…to be reflective enough to always be improving, to build a solid network of individuals from all different areas, to learn the things you find difficult, that how we lead, and influence others truly influences who we become, and to be comfortable and confident in your own skin.”

These lessons helped her shape her vision and philosophy as a coach.

“As a young coach, and new Olympic medalist, I was more about outcome and performance. Now I realize I was too much about that. Now my philosophy is more about learning and developing. Experience and formal learning helped change that.”

There are many valuable lessons young athletes, specifically female athletes, can learn from having coaches who understand their growth, needs, and experiences as a female athlete. Thus, a conclusion that may be made from formulating this article may be that as women’s athletics grow, the role of female coaches should grow alongside it.

LaVoi, N.M., & Wasend, M.K. (2018, July). Athletic Administration Best Practices of Recruitment, Hiring and Retention of Female Collegiate Coaches. Tucker Center for Research on Girls & Women in Sport, University of Minnesota.

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National Coaches Week: Free eLearning

This week is National Coaches week. is sharing 3 eLearning courses for FREE this week!

Coach Initiation in Sport:

This module is great for parents getting involved in coaching with their kids, new coaches, athletes transitioning into coaching, and more! It’s a 1 hour module… Click here to register!

Coaching Athletes with a Disability:

This module is geared towards coaching athletes with both mental and physical disabilities. It’s a 45 minute module… Click here to register!

Making Head Way:

This module is a concussion prevention and care series. Gain the knowledge you need to treat your athletes accordingly when head injuries occur. Each module will take 60-90 minutes. Click here to register!

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Coach Alberta wants to say #ThanksCoach for #CoachesWeek

National Coaches Week is a week to celebrate the tremendous positive impact coaches have on athletes and communities across Canada. This week is an opportunity to recognize coaches for the integral role they play by simply saying #ThanksCoach. This year, National Coaches Week is September 22-30, 2018.

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